Developing Mobile Presence for Your Local Business Website
Are you looking for a different approach that will help you get more users to your company website? Do you want to reach more potential clients in real time? Are you sick and tired of spending thousands of dollars of marketing techniques that just don’t work? If you’re looking for a new and innovative marketing scheme, then it’s time that you start developing your business’ or brands mobile presence. With mobile marketing becoming one of the fastest ways to get your message out to the public, you can’t afford not to get on the bandwagon. Here are just a few easy tips that can help you get started.
Create your mobile website
If you want your website to reach more people on their mobile devices, then you need to mobilize your website. A lot of local businesses out there have already started capitalizing on the mobile versions of their websites by offering special deals for mobile users. Lure your customers in with free items when they access your site thru their mobile devices.
Troubleshoot on different devices
Once you get your mobile website off the ground, you need to make sure that it looks right on all mobile devices. Users are more fickle these days. They will easily ignore websites that aren’t properly working on their devices. Check online for mobile website emulators so that you can see how your business website will look on different mobile devices.
Send out newsletters for mobile users
Another great way to reach out to your potential clientele is by sending out newsletters specially developed for them. Pick out an email service provider that can render newsletters and emails for mobiles. This way, you won’t be losing customers over poorly rendered emails. You can also reformat your newsletters into mobile apps for easy downloading.
Run a contest specially designed for mobile devices
Since consumers love joining contests and promos, you can run a contest specifically directed towards customers who access your website through their mobile phones. Create mobile apps that will not only grab their attention, but will also engage them to your brand. Run a contest that requires users to complete the last step through their mobiles to drive more traffic to your company website.
Create a viral email campaign
Lastly, don’t forget to embed your brand’s QR code into viral email campaigns. This will not only allow clients to access your site easily but it will also allow your mobile presence to grow exponentially. To get more people interested in your brand, be sure to offer them something valuable for their time, like a discount coupon when they forward the email to their contacts list.
With mobile marketing becoming the fastest and most convenient means to get to a wider audience, you need to get started on developing your mobile presence before everyone else. It’s a powerful advertising tool that will get your brand to a large number of people at real time so if you think your local business needs a big boost in marketing, mobile marketing might just be the method you’ve been waiting for.
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